UC知道英语翻译 手机营销类2
来源：百度知道 编辑：UC知道 时间：2024/05/29 05:33:55
Nevertheless, this does not mean that there is no need to define mobile advertising as such.
Nan and Faber (2004) focus on re-conceptualising the essential elements of advertising in order to find out what makes advertising a distinct phenomenon and how its important characteristics can be incorporated in research. They conclude that there are (at least) four advertising building blocks; consumer scepticism, repetition, message co-ordination, and a cluttered and competing environment, which separates advertising from other types of communication. Consumer scepticism refers to studies that show consumers seem to learn about advertisers’ motives, strategies, and tactics and thus learn not to trust all advertising.
Advertising is highly repetitive in nature, since studies have shown that a consumer needs to see the advert more than once before it may influence her/his thinking or behaviour. In using multiple communication options (TV, radio, newspaper, mobile devices etc.) to re
Nan and Faber (2004) focus on re-conceptualising the essential elements of advertising in order to find out what makes advertising a distinct phenomenon and how its important characteristics can be incorporated in research. They conclude that there are (at least) four advertising building blocks; consumer scepticism, repetition, message co-ordination, and a cluttered and competing environment, which separates advertising from other types of communication. Consumer scepticism refers to studies that show consumers seem to learn about advertisers’ motives, strategies, and tactics and thus learn not to trust all advertising.
Advertising is highly repetitive in nature, since studies have shown that a consumer needs to see the advert more than once before it may influence her/his thinking or behaviour. In using multiple communication options (TV, radio, newspaper, mobile devices etc.) to re
然而，这并不意味着没有必要确定移动广告等。
王楠和花（ 2004年）把重点放在重建构思的基本内容的广告，以便找出是什么使广告一个独特的现象，其重要特点如何可以被纳入研究。他们得出这样的结论有（至少） 4广告的基石;消费者持怀疑态度，重复，信息协调和混乱和竞争的环境，分隔的广告与其他类型的通信。消费者持怀疑态度是指研究结果表明消费者似乎了解广告客户的动机，战略和策略，从而了解不要相信所有的广告。
广告是高度重复的性质，因为研究表明，消费者需要看到广告不止一次收到可能影响他/她的想法或行为。在使用多种通信方式（电视，广播，报纸，移动设备等） ，以达到客户，广告客户统筹的信息，常常采用整合营销传播工具。广告环境正变得越来越混乱，因为广告的数量在增加，并提出了这样的一些竞争品牌和竞争力的杂波。这是原因之一，广告商正在寻找新的媒体（如移动设备） ，以获得更多的客户注意，避免杂乱。
营销的定义，这项研究是一个适用于接受了美国市场营销协会（ AMA ） ; “营销是一个组织的功能和一套进程创造，沟通和提供客户价值和客户关系管理的方式，受益本组织及其利益相关者。 “ （美国医学会2004年） 。很显然，这一定义之间的关系的概念，广告和营销的层次。市场营销是最广泛的概念，交流的中介机构正和广告的狭隘之一。因此，同一等级也将是有益的现象在构思中的移动字。
上述讨论已成立现场对现行使用的概念，移动营销'和'移动广告'将是未来比较。