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Through increase the advertising efforts on Charity, is a kind of training of people's concern on the vulnerable group in deed. Inside the fact, using moving jingle/advertising words as a means to touch readers' hearts. for instance, there was an ad of helping animals had shot "small dog seeks big love" as jingle.

Charity through increased advertising efforts, in fact, is virtually training in people's concern for the vulnerable groups. This is where the word is also a lively advertising as a means to move people's hearts. For example, in ads to help animals had been shot“Small dog seeks big love”