高分求助人工英文翻译

来源:百度知道 编辑:UC知道 时间:2024/05/23 20:04:06
品牌战略是企业在日趋激烈的竞争环境中,面临产品、技术与服务日趋同质化的形势下,谋求以品牌创造差异化的战略抉择。在当今品牌角逐的时代,任何一个品牌都开始于中小企业,企业靠品牌生存,市场靠品牌整合,地方靠品牌发展,国家靠品牌振兴。品牌所具有的无形资产价值,品牌产品所包含的质量价值和商标的价值,将使品牌给企业带来巨大的经济效益。
本文首先介绍了中小企业品牌发展的现状,然后提出了中小企业品牌战略上存在的几个问题,即品牌意识淡薄,品牌定位失策,品牌延伸不当。接着从品牌战略的文化建设,强化品牌的经营和加强品牌竞争力这三方面阐述了中小企业发展品牌战略的途径。最后介绍了中小企业品牌战略的创新及实施模式。

一定要是人工翻译的,不要用在线翻译的那种

The brand strategy is the enterprise in day by day the keen competition environment, faced with the product, technical and under the service day by day homogenization situation, seeks by the brand creation variation strategic choice. In the brand contention time, any brand all starts now in the small and medium-sized enterprise, the enterprise depends on the brand survival, the market depends on the brand conformity, the place depends on the brand development, the country depends on the brand promotion. The brand has the intangible asset value, the brand product contains the quality value and the trademark value, will cause the brand to bring the huge economic efficiency to the enterprise. This article first introduced the small and medium-sized enterprise brand development present situation, then proposed in the small and medium-sized enterprise brand strategy exists several questions, namely brand consciousness are light, the brand localization loses the plan, the brand extends im