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In order to meet the market demand trend of tourism image positioning, unique increasing attention, a good image in the research orientation, is the market characteristics, especially on the basis of market competition, fully integrating resources and formation of new concepts and market, it can maximize strengthening competitiveness and to the success or failure of the development of regional tourism plays a key role. This paper analyzes qinhuangdao tourism natural and humanistic and ecological tourism image elements and the main tourist market on the basis of qinhuangdao, according to the main claim the object image for domestic especially mainland tourists, giving priority to Japan, South Korea and other han culture circle, and according to the characteristics of a series of market investigation and analysis, the QinHuang "for its determination for fairy place, a close" image positioning, and on the basis of resource and market positioning, this paper analyzes through t