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With the process of global economic integration accelerate, global advertising showed the tendency internationalization and localization. The article, from the Angle of intercepting a plane advertisement about advertising transcultural communication problems. In graphics, etc, colour visual elements transcultural communication process, make full use of these visual elements in the national and regional transmission "across the convergence" cultural symbols, on the other hand, through advertising objective understanding of local culture in the cultural differences in the use of visual elements, excavate and using advertising on the target audience is familiar with national and regional cultural symbols, achieve cross-cultural advertising communication.