谁能帮我翻译这段话?我把我的所有积分都给你

来源:百度知道 编辑:UC知道 时间:2024/06/16 03:41:34
随着全球经济一体化进程的加快,全球广告业呈现出国际化和本土化的倾向。文章仅截取一个角度,从平面广告谈广告跨文化传播问题。在运用图形,文稿,色彩等视觉要素进程跨文化传播时,一方面充分运用这些视觉要素在跨民族,跨地域传播中“共通性”文化符号,另一方面,通过文化参与了解广告目标所在地的文化差异,在视觉要素的使用上发掘和运用广告目标受众所熟悉的民族性的、区域性的文化符号,从而达到跨文化广告传播的目的。

With the process of global economic integration accelerate, global advertising showed the tendency internationalization and localization. The article, from the Angle of intercepting a plane advertisement about advertising transcultural communication problems. In graphics, etc, colour visual elements transcultural communication process, make full use of these visual elements in the national and regional transmission "across the convergence" cultural symbols, on the other hand, through advertising objective understanding of local culture in the cultural differences in the use of visual elements, excavate and using advertising on the target audience is familiar with national and regional cultural symbols, achieve cross-cultural advertising communication.