how to analyse the data (focus groups )

How will you analyse the data?
The general approach taken would be consistent with what I described in lectures in terms of Grounded Theory. The goal is to identify the major ‘themes’ (i.e. ‘concepts’) in the data. You do this by coding each statement, inventing new codes as you identify new themes in the document.

In practical terms, what I would do is to first back up my original document. Then read the first statement and think up a title of a theme to represent it. I’d then, either at the beginning of the document, or in a separate document, I’d type the theme as a heading and cut-and-paste the statement under that heading. Then I’d move onto the next statement and either (a) think of a new theme to represent this statement, type this in as a heading, either at the beginning of the document, or in my second document, and paste it there, or (b) if this statement is described by the same theme as my first statement, then cut-and-paste it under theme 1.