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市场营销管理是指为创造达到个人和组织目标的交换而规划和实施理念、产品和服务的构思、定价、分销和促销的过程。市场营销管理过程包括分析、规划、执行和控制。其管理的对象包含理念、产品和服务。市场营销管理的基础是交换，目的是满足各方的需要。

Marketing and sales manages the process being to refer to conception , fixed price , distribution and sales promotion plan and put idea , product and service into practice to create the exchange reaching individual and organizing a target. Management process controls marketing and sales including analysing , planning , carrying out a sum. Marriage partner managed by whose contains idea , product and service. The basis that marketing and sales manages is exchange , purpose is to satisfy respectively square need.

marketing management is meaning to create attain to citizens and organizations' target,which mark out and go into force about idea,production and the conceive of service,price,distribution and the process of promotion.The process of marketing management include analysis,corpus planning,execute and control.The object to manage contain philosophy,puoduction and service.The foundation of marketing management is exchange,the purpose is to satisified all parties needs.