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来源：百度知道 编辑：UC知道 时间：2024/06/14 13:52:31
1．特许商利用特许经营实行大规模的低成本扩张
对于特许商来说，借助特许经营的形式，可以获得如下优势：
(1)特许商能够在实行集中控制的同时保持较小的规模，既可赚取合理利润，又不涉及高资本风险，更不必兼顾加盟商的日常琐事。
(2)由于加盟店对所属地区有较深入的了解，往往更容易发掘出企业尚没有涉及的业务范围。
(3)由于特许商不需要参与加盟者的员工管理工作，因而本身所必需处理的员工问题相对较少。
(4)特许商不拥有加盟商的资产，保障资产安全的责任完全落在资产所有人的身上，特许商不必承担相关责任。
(5)从事制造业或批发业的特许商可以借助特许经营建立分销网络，确保产品的市场开拓。有人讲，有人的地方就有可口可乐，有色彩的地方就有柯达。为什么这些品牌能够无处不在?原因就在于它们利用了特许经营方式进行了大规模的低成本扩张。
Franchising has one hundred years of development history, it has achieved remarkable success for. In recent years, the franchise in China has a huge development. This way, the distribution of its advantage is flourishing.
1 the franchisee using franchising execute large-scale low-cost expansion
For the franchisee, using franchising form, can obtain the following advantages:
(1) the franchisee to centralize control in small scale, while keeping both can make reasonable profits, and does not involve high risk capital, to both the joining trader daily chores.
(2) due to napa stores are subordinate to area, usually more in-depth understanding of enterprise is not easy to explore the scope of business involves.
(3) because of the franchisee does not need to participate in our staff management and necessary of employees with itself, relatively few problems.
(4) franchise business does not have the joining trader's asset