如何翻译啊，求助高手！谢谢哦

来源：百度知道 编辑：UC知道 时间：2024/05/17 04:03:34
the main objective of any organization is survival,for a market-oriented business,the route to that survival,in the long run ,is the successful marketing of its products and services at prices which absorb its full costs of operations including a financial reward to its owners and a sum permitting it to sustain its growth.A business can exist in the short run through obtaining state subsidies ,receiving preferential tax treatment,or though net borrowing,the sales of its assets,default on its payments liabilities,the neglect of challenging opportunities,or resort to other non-growth options.in the final analysis,however,the continuing viability of a business is the satisfactory marketing of its goods and services to meet the ecomomic desiderata of the market place.it can do so either through PUSHING its goods and services to consumers through distribution channels or through PULLING its good and services to consumers by means of promotional efforts designed to motivate consumers to ch

任何组织机构，其首要目标就是生存。对于由市场规律引导的经营机构，其生存之道从长期来讲，包括成功的出售其产品和服务，得到足够的收入来抵消成本、使所有者受益并且扩大再生产。短期上，一个经营机构可以通过如下手段生存：获得国家资助、取得税务优待、纯粹的借款、变卖资产、拖欠工资、拒绝风险投资以及其他维持原有规模的方式。但是，最终的分析表明，企业的持续发展能力取决于其满足市场迫切需要的良好买卖。为了做到这一点，企业可以选择通过销售渠道将其产品“推”给消费者，或者通过精心设计的促销方法动员消费者选择其产品，从而“拉”近消费者与产品的距离。这种拉动的策略，依赖于推广、推销、个体销售、公共关系和各种形式的广告。广告的形式或载体包括动用喷气机在天上写字、挂大幅彩带、挂在人身上的广告牌、布告板、交通工具上的海报、出租车里的小册子、衣服、包装、火柴盒以及口头宣传，这些是最常用的。