UC知道帮忙翻译下~~谢谢，好的话，追加分数~谢谢
来源：百度知道 编辑：UC知道 时间：2024/05/16 07:24:18
当今时代，信息瞬息万变，人们在泛滥的信息洪流中开始变得越来越浮躁，也变得越来越容易遗忘，没有特色的东西只能像流星一样在人们在心空里一闪而过，很难留下任何印记。以传播为己任的媒体业开始觉醒，要想在“千人一面”的格局中让人一下就能识别出自己来，并在心底里留下深刻印象，塑造出独特的个性尤为重要。于是，一条崭新的品牌化之路呈现在中国的大众媒体面前。中央台的新闻牌越打越顺手，上海卫视的时尚清风迎面吹来，湖南卫视的“娱乐”面孔率先浮出水面，浙江卫视的文化形象日渐清晰，旅游卫视的休闲特色横空出世，安徽卫视的电视剧集轰炸卓有成效，贵州卫视的西部歌喉越唱越嘹亮，一大家都在艰难的打磨中趋于成熟，在气质的互补中求得共生共荣。
品牌是一个全优的概念。它要求大众媒体在质量、形式、服务、信誉、市场占有率和市场回报率等方面均有优异的表现；同时，品牌又标志着一种超越了时空的品位和文化，它从投入产出的使用价值上升到了一种文化品位的拥有价值。
本文选取大众媒体的典型载体电视为例，通过对大众媒体发展历程的梳理，娱乐经济背景的介绍以及一些有关品牌化理论的分析和案例解析，阐述了在娱乐经济背景下大众媒体品牌化发展的合理性与必要性，从而理性探索最符合当今国内经济及社会形式的媒体发展之路。这具有一定的社会现实意义。
With whole new development mind is the most important and virtual point for a medium group to achive great success in such an environment whch full of chances and competition.
At present,information changing very fast,people are in flood of the information mighty current starts to change more and more impetuously, also change more and more easily to forget, does not have the characteristic the thing only to be able spatially to like the meteor equally in the people in the heart, is very difficult to leave behind any mark. Take disseminates as the own duty media industry starts to awaken, must want one side "thousand people" in the pattern enables the person to distinguish own to come, and makes the deep impression in the moral nature, molds the unique individuality especially to be important. Thereupon, the brand-new brand road of presents in front of China's populace media. The central station news sign more hits conveniently, the Shanghai fashion cool breeze f