UC知道哪位好心人帮忙翻译一下
来源：百度知道 编辑：UC知道 时间：2024/05/02 20:04:40
我国是世界服装生产和出口大国，却没有国际知名的服装品牌，服装的出口靠的是帖牌代工换取低廉的加工费而不是品牌。随着中国加入WTO，服装市场竞争日趋激烈，帖牌代工的利润也越来越小，我国服装企业应寻求新的发展路线。本文运用品牌战略理论，结合加入WTO对我国服装业的影响，通过对我国服装行业优势劣势的分析，并借鉴国际服装品牌的经营理念和成功经验，客观阐述了我国服装企业走品牌化路线的基本战略。
本论文分为四部分。第一部分引入品牌战略基本理论；第二部分分析品牌战略；第三部分阐述我国服装品牌战略路线。第四部分结合案例分析我国服装品牌战略的未来发展方向。
总之，实施品牌战略是新世纪国际商战的必然要求，也是我国服装企业转型走向国际化的必经之路。
译为英文：Our country is the world clothing produces and exports the great nation, but does not have the international well-known clothing brand, the clothing exportation to depend on is actually the placard sign generation of labor receiving in exchange for inexpensive processing charge is not the brand. Joins WTO along with China, the clothing market competition is day by day intense, the placard sign generation of labor profit also getting smaller, Our country Clothing Enterprise should seek the recent development route. This article utilizes the brand strategy theory, the union joins WTO to our country apparel industry influence, through to our country clothing profession superiority inferiority analysis, and profits from the international clothing brand the management idea and the success experience, elaborated objectively Our country Clothing Enterprise walks the brand route basic strategy.
The present paper divides into four parts. First part of introduction brand strategy