UC知道帮忙翻译，（不要软件翻译的）要亲自手译，谢谢
来源：百度知道 编辑：UC知道 时间：2024/05/26 06:29:07
21世纪，煤炭仍然是不可替代的重要能源，由于我国富煤少油，在相当长的时间内一次性能源以煤为主的格局不会改变。煤炭也是受经济和政策影响最大的行业，针对瞬息万变的市场经济环境，国有煤炭企业要随需而变，采取适合自己的市场战略，才能在竞争中立于不败之地。
本文首先从煤炭市场的特点着手，分析指出了国有煤炭企业开展市场营销工作的必要性；接着从煤炭行业的概况着手，分别分析了国内外煤炭行业的发展概况，通过对我国煤炭行业市场营销环境的分析，指出了国内煤炭行业存在的问题。
在此基础上从市场细分、价格和服务几个方面分析了我国煤炭企业市场营销战略，最后提出了“品牌的推广与提升”和“客户关系管理“两个方面来实施煤炭企业市场营销战略和政策建议。
关键词：煤炭企业 市场营销 战略
The abstract 21st century, the coal still was the important energy which cannot be substituted, because the our country fat coal few oils, the disposable energy cannot change in the quite long time by the coal primarily pattern. The coal also is affects the economy and the policy the biggest profession, in view of the fast changing market economy environment, the state-owned coal enterprise must along with have to change, adopts suits own market strategy, can in the competition neutrality to the invincible position. This article first begins from the coal market characteristic, the analysis had pointed out the state-owned coal enterprise does the market marketing work the necessity; After that is beginning from the coal profession survey, separately has analyzed the domestic and foreign coals profession development survey, through to our country coal profession market marketing environment analysis, has pointed out the domestic coal profession existence question. Subdivided, the pri