请各位帮忙翻译一段论文摘要(英文的哈)

来源:百度知道 编辑:UC知道 时间:2024/05/10 12:26:22
内容提要:关系营销理论的建立,使企业营销策略涉及到所有利益相关者,把正确处理企业与所有利益相关者之间的关系作为营销活动的核心。本文阐述了关系营销的历史渊源、定义以及本质特征,对比分析了中外企业同影响者、内部市场、供应商、客户、经销商和竞争者之间关系营销的发展,以及中国企业运用关系营销的意义。由于中国企业发展关系营销还比较缓慢,这就需要我国企业在借鉴国外先进经验的同时还要根据中国的国情来探索出一条有中国特色的关系营销之路,将有助于中国企业抓住现代市场竞争的特点提高市场竞争力,在竞争日趋激烈的国际市场谋求发展。
关键词:关系营销 影响者 内部市场 供应商 竞争者

marketing theory, the establishment of relations, marketing strategy involving all stakeholders. Enterprise and the proper handling of the relationship between all stakeholders as the core marketing activities. This paper describes the history of the relationship marketing, definition and nature, with comparative analysis of the impact of Chinese and foreign enterprises, internal market, suppliers, customers, distributors and competitors in the development of the relationship between marketing, Chinese enterprises and the use of relationship marketing significance. Relationship Marketing also due to the relatively slow development of Chinese enterprises. This requires that Chinese enterprises should learn from the advanced experience of foreign countries in accordance with the national conditions of China with Chinese characteristics to explore the relationship marketing. market competition will help Chinese enterprises to seize the modern features to enhance market competitiveness.