请各位帮忙翻译一段论文摘要(英文的哈)
来源:百度知道 编辑:UC知道 时间:2024/05/10 12:26:22
关键词:关系营销 影响者 内部市场 供应商 竞争者
marketing theory, the establishment of relations, marketing strategy involving all stakeholders. Enterprise and the proper handling of the relationship between all stakeholders as the core marketing activities. This paper describes the history of the relationship marketing, definition and nature, with comparative analysis of the impact of Chinese and foreign enterprises, internal market, suppliers, customers, distributors and competitors in the development of the relationship between marketing, Chinese enterprises and the use of relationship marketing significance. Relationship Marketing also due to the relatively slow development of Chinese enterprises. This requires that Chinese enterprises should learn from the advanced experience of foreign countries in accordance with the national conditions of China with Chinese characteristics to explore the relationship marketing. market competition will help Chinese enterprises to seize the modern features to enhance market competitiveness.