翻译成英文，谢谢！！！ :)

In view of these focal points, and difficult, this paper proposes measures to be taken by the publishers that in the market economy today. Press must play an active role and take the initiative to understand the market, seize the market, establish their own brands

As per these difficult and important points, I submit the right policy that the Press should take, ie. the Press must exert its subjective initiative, surveying and holding the market, setting up it's own brand.