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The genesis of public relations in British colonial
Rosaleen Smyth
Abstract
This paper fills a gap in the documentation of the evolution of public relations in the 20th century
by demonstrating how the British Colonial Office employed public relations strategies and tactics in
the administration of an African colony. This policy development traced primarily through British
Colonial Office and Ministry of Information written and film archives in London, Zimbabwe and
Zambia demonstrates how colonial officials in an Africa colony in conjunction with civil servants at
the Colonial Office in London developed and implemented public relations policies, strategies and
tactics on an ad hoc basis in response to the need for colonial officials to communicate and manage
relations with colonial subjects in an intercultural setting.
The case study is that of the British colony of Northern Rhodesia, the evolution of government
public
Rosaleen Smyth
Abstract
This paper fills a gap in the documentation of the evolution of public relations in the 20th century
by demonstrating how the British Colonial Office employed public relations strategies and tactics in
the administration of an African colony. This policy development traced primarily through British
Colonial Office and Ministry of Information written and film archives in London, Zimbabwe and
Zambia demonstrates how colonial officials in an Africa colony in conjunction with civil servants at
the Colonial Office in London developed and implemented public relations policies, strategies and
tactics on an ad hoc basis in response to the need for colonial officials to communicate and manage
relations with colonial subjects in an intercultural setting.
The case study is that of the British colony of Northern Rhodesia, the evolution of government
public
在英国殖民地Rosaleen史密斯里的公共关系的起源
抽象这篇文章通过证明在20世纪在公共关系的演化的文档编制过程中填补空白， 英国殖民地办公室怎样在一块非洲殖民地的管理过程中利用公共关系战略战术。 主要通过写的信息的英国殖民地办公室和部跟踪的这次政策发展和在津巴布韦和赞比亚，伦敦的电影资料馆证明， 在一块非洲殖民地的官员与在伦敦的殖民地办公室的国家公务员一道发展并且贯彻公共关系政策多殖民地， 由于在一个跨文化的底座里交流并且管理与殖民地主题的关系的对殖民地官员的需要的在一个专门的基础上的战略战术。 案例研究 是北罗得西亚的英国殖民地的， 演化的政府公关活动遵循3 不同阶段，以前，在期间， 并且在第二次世界大战之后和盖住政治公共关系以及社区发展活动和"公民教育"。 ©； 2001 Elsevier 科学股份有限公司版权所有。