悬赏50,求翻译,急,最佳答案再加分 关于消费心理,广告设计,互动关系

来源:百度知道 编辑:UC知道 时间:2024/06/23 19:31:20
不同的人对广告有不同的理解,他们可能是消费者、广告主、媒体从业人员文案、美工、专家等。由于他们担任不同的角色,处于不同年代,加之各自有不同的文化背景,所以他们眼里的广告,其内涵和外延有共性也有差异性。
广告是商品货币经济的产物,它主要依附于商品生产和商品交换,并随着社会经济的发展,不断丰富和完善其自身的内涵。但是,广告所葆有的从属性,并非全然被动的,它在受制于商品生产和商品交换的同时,对整个社会经济的发展,也会产生深远的影响,起到巨大的推动作用。广告所传播的思想观念、社会文化、商品服务信息,对人们的消费价值观念、消费行为取向、消费生活方式乃至整个消费经济的发展,无不具有潜移默化的引导和促进作用,并通过这些作用,源源不断地滋长着新的生产驱动力,也大大地促进了消费文化的建设,以及消费经济水平的增长

Different persons have different understanding with advertisements, who may be consumer,advertiser,media practitioner,clerk,art designer,expert,etc..Because of the different roles they play, different times they live,plus different culture background, the intension and extension of advertisements in their eyes has a commonness together with discrepancy.

The advertisement is the product of commerce,currency and economy,which is attached with exchange of commodity production and commodity exchange, and along with the social economy development, it ceaselessly enriches and perfects its own intension. However,the inherent subordinacy, it's not completely passive, instead, while its subjection to commodity production and commodity exchange,it also produce a profound influence to the development of whole social economy with a gigantic promotive effect. The idea& conception, social culture,plus commodity service information spread by advertisements will unexceptionally have