UC知道大家来帮我看看哦，翻的好有加分哦，
来源：百度知道 编辑：UC知道 时间：2024/05/29 16:47:16
One media effects theory suggests that print and television have different effects because of characteristics of the media themselves."High-involvement" print media tend to produce effects that follow a "see-learn-feel-do" sequence. Televistion, as a "low-involvement" medium, produces gradual shifts in perceptions, often through repetition. Latent effects on perceptions are later activated when the situation demands a decision or other response, such as when making a purchase. In other words, television effects on subsequent behavior may not appear for some time. Additionally, attitude changes may follow the behavior. The explanation is that the left hemisphere of the brain processes high involvement print media messages, whereas low-involvement media messages are processed by the right hemisphere.
有一种媒体影响理论提出：“平面媒体”（报刊杂志）和电视由于其自身的媒体特点而有不同的影响力。具有“高参与性”的报刊和杂志有一种遵循已“阅览－了解－感觉－行事”为次序的趋势。（而）电视作为一种“低参与性”媒体，经常通过重复手段逐渐改变其观点。观点的潜在地影响在被要求做出决定或者其他反应的情况下被激活，例如在指导人们采购时。换句话说电视能影响可能在一段时间内不会表现出来的随后的行为。甚至可能由于随后行为导致观念上的变化。对上述描述的解释是：大脑左半球处理处理具有高参与性的“平面媒体”信息，相反地具有低参与性的信息是由大脑的右半球处理的。