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Any enterprise that publicity and dissemination to the public and thereby create a corporate image visualization, have to rely on the transmission system. totally dependent on the size of the effectiveness of mass communication systems in the design of the symbol system model can be acceptable to the general public to identify with, and left a deep impression to the public. Symbol enterprise communication systems are essential elements of the image carrier business through these carriers to create unique corporate image, prominent enterprises distinct personality. This symbol system can be called a corporate image symbol system. VI is a tight system and the integrity of the symbol, it is characterized by a clear display of the "visual strength" of the structure. in order to accurately convey a unique corporate image, to show the differences in appearance, so as to achieve enterprise knowledge for the purpose of identification.

Key words : distinct personality, a