帮帮忙呀!帮忙翻译一下,谢谢

来源:百度知道 编辑:UC知道 时间:2024/05/16 10:06:29
管理竞争 过去,一个企业仅靠一个点子或创意,凭某一个方面的资源优势就有可能赢得市场,但未来已不太可能了。企业经营已从粗放型数量方式向集约型质量经营转换,微利时代的到来使企业要有效地配置资源,提高资源的综合利用率。时下,企业界流行一个口号:二次创业。二次创业的核心实质上就是管理提升,就是管理革命。

创新竞争 进入买方市场后,在很多行业都出现了严重的供大于求、相对过剩现象,这是供需失衡的矛盾。根本原因在于不少企业提供的产品或服务是无效供给,是简单重复的供应。产品生命周期越来越短,技术更新也越来越快。企业能否创新,是企业未来生存的基础。

服务竞争 在未来,物质相对丰富,消费者追求更舒适更自由的生活,服务将成为核心。在未来社会中,70%以上的产业将是服务业,人类社会将步入服务经济时代。

品牌竞争 买方市场中,产品同质化现象将越来越严重。产品同质化,使同类产品的质量、价格、服务、促销、广告等许多方面几乎大同小异,产品彼此可以互相代替。产品不再靠功用价值获得消费者信赖。而是依靠品牌形象力。因此,从竞争的角度来看,企业竞争从产品竞争将转向品牌竞争。

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