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来源：百度知道 编辑：UC知道 时间：2024/05/23 11:03:32
肯德基是世界著名的炸鸡连锁企业,目前,肯德基已成为在中国市场最大、发展最快的快餐企业。肯德基之所以会如此成功,主要还是取决于它在中国市场的营销策略。本文主要对肯德基在中国的经营战略进行探索,来介绍肯德基作为连锁餐饮在中国成功的几点经验,结合国内餐饮企业发展现状,为广大国内餐饮企业提供有效的借鉴。

Kentucky is a world-famous fried chicken chain, at present, Kentucky has already become in the fast food enterprises biggest, with the fastest developing speed of Chinese market. Kentucky can succeed in so, mainly still depend on its marketing tactics in the Chinese market. This text go on, explore to Kentucky management strategy in China, come, introduce Kentucky as chain food and beverage in China successful some experience mainly, combine the domestic current situation of the development of food and beverage enterprise, offer effective reference for vast domestic food and beverage enterprise.