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With the improvement of material supply and living standards, people’s demand is also changing from basic food and cloth to decent lifestyle and psychological satisfaction. There is a subtle connection between merchants and consumers in the marketplace, and merchants have to adopt different marketing strategies to attract attention of consumers. The telecom sector is emerging to be a key business segment in the modern society, and mobile phone has already become an indispensable part of daily life for many consumers. The competition among mobile operators is intensifying, particularly on the charge issue. China Mobile and China Unicom are the two leading players in China’s mobile service market, and the two companies have been introducing numerous “set meal’ charge services for consumers. China Netcom, a relatively young player in the market, is reporting impressive performance in the last decade, and the CDMA network of China Unicom, has received wide recognition due in part to the