请哪位高手帮助我将下面的文字翻译成英文,我急需!
来源:百度知道 编辑:UC知道 时间:2024/05/16 15:37:14
对实行全球营销的跨国企业来说,跨国经营企业所面临的是一个诸多差异之间进行生产经营活动的经营环境,企业经营环境的跨文化差异是企业跨文化管理的现实背景。在跨国经营企业内部,东道国文化和所在国文化相互交叉结合,东道国和所在国之间以及来自不同国家的经理职员之间的文化传统差距越大,所需要解决的问题也就越多。在跨文化管理中,形成跨文化沟通和谐的具有东道国特色的经营哲学是至关重要的。
每个海外子公司的经营者都必需慎重的对待文化差异这一现象,稍有疏忽就有可能酿成大错,甚至造成前功尽弃,因此跨文化管理就显的尤为重要。本文从怎样正确地认识文化差异,识别文化冲突,进而做好跨文化管理,是跨国管理领域的重要课题。从这几个方面一步步推进,探讨跨国公司的跨文化管理问题。
关键词: 跨国公司、文化冲突、跨文化管理
With the rapid development of economic globalization, the growing number of multinational companies. Transnational enterprises, the management of culture has become increasingly exposed. In fact, the transnational corporations, The success or failure of enterprise culture has become one of the key factors affecting the success or failure of transnational business. Generally speaking, multinational enterprises operating environment facing the economic environment, the political environment, the legal environment, social environment, cultural environment. Cultural factors on which the operation of an enterprise, its impact is all, the whole system, the entire process. Marketing to a global multinational corporation, Transnational enterprises are facing a lot of difference between production and business activities of the business environment, Cross-cultural business climate is cross-cultural business management background. Transnational business enterprises in the host country and cul