再帮我翻译一下这个摘要吧,谢拉〉

来源:百度知道 编辑:UC知道 时间:2024/06/17 10:52:23
近些年来,中国电器产业发展很快。国内的家电的经销商也在这些年来崭露头角。尤其值得一提的就是国美电器,这个连锁企业集团,在短短的20年里,取得了辉煌的成就。本文就是针对国美的战略管理进行研究后,做的系统剖析。在正文的第一章,有国美的发展背景目标,外部和内部环境分析三个小节。通过这章内容的介绍,可以从整体的角度上了解国美的规模、目标,企业所处的社会环境,竞争对手情况,企业文化建设,和内部管理制度等;而第二章也有三节,分别是国美的发展战略,财物运作,物流系统。内容包括发展连锁店和横向并购的发展策略的利弊,财务运作模式的风险分析,产品供应,价格策略,物流系统的优缺点等。这章从战略的层面上,对企业发展的重要方面进行了全面分析;第三章的四个小节则对国美的战略管理的进行了系统的解读后,做出了战略改进的建议。包括盈利模式的转变,建立有特色的物流系统,企业文化升级,减缓扩张速度这四方面内容。读者通过这篇文字可以详细了解到国美的战略管理的情况,以及其中存在的机会和问题。也是大家了解中国家电连锁企业的发展情况的窗口。

Nearer in the last years, the Chinese electric appliances industry development is very quick.The dealer of the local appliance too in these in the last yearseses 崭露 a Cape.Is a beautiful electric appliances in country particularly well worth mentioningly, this catena business enterprise group, in very short 20 yearses, obtained the glorious achievement.This text is to aims at the beautiful strategy in country management after proceeding the research, the system analysis that do.Chapter 1 in text, there is beautiful development in country background target, the exterior analyzes three minor point of conducts with the internal environment.Introduction that pass this contents, can from the overall angle beautiful scale, target in country in understanding, the social milieu of the business enterprise, rival circumstance, corporate culture developments, wait with the internal management system;And chapter 2 also has three section, is a beautiful development in country strategy respective