UC知道谁能帮我翻译下??通顺点的
来源：百度知道 编辑：UC知道 时间：2024/05/29 18:33:01
INTRODUCTION
To balance customers’ requirements with the need for profitable growth, many firms are aggressively focusing on improving supply chain management (SCM). The supply chain involves “all activities associated with the flow and transformation of goods from the raw material stage, through to the end user, as well as the associated information flows” [1]. SCM is the integration of these activities through improved inter- and intrafirm relationships to achieve sustainable competitive advantage. It has been suggested that success in today’s competitive business environment is largely dependent on the degree to which firms are able to integrate across traditional functional boundaries to provide better customer service[2–4]. With customers increasingly becoming more demanding, firms place more emphasis on customer service. Achieving better levels of customer service requires working together across departments or functions. Providing customer service in the supply chain is lar
To balance customers’ requirements with the need for profitable growth, many firms are aggressively focusing on improving supply chain management (SCM). The supply chain involves “all activities associated with the flow and transformation of goods from the raw material stage, through to the end user, as well as the associated information flows” [1]. SCM is the integration of these activities through improved inter- and intrafirm relationships to achieve sustainable competitive advantage. It has been suggested that success in today’s competitive business environment is largely dependent on the degree to which firms are able to integrate across traditional functional boundaries to provide better customer service[2–4]. With customers increasingly becoming more demanding, firms place more emphasis on customer service. Achieving better levels of customer service requires working together across departments or functions. Providing customer service in the supply chain is lar
引言
为了平衡客户需求与需要盈利增长，许多公司正在积极的重点放在提高供应链管理(SCM). 供应链涉及"一切活动与流程改造等货物从原材料阶段到底,以及相关的信息流动". 这些活动是供应链整合通过改善跨intrafirm关系和实现可持续竞争优势. 曾有人建议,成功在今天的商业竞争在很大程度上取决于企业在多大程度上 能够整合横跨传统功能划分为客户提供更好的服务[2-4]. 有越来越多的顾客要求,公司注重客户服务. 实现更好的客户服务,需要各部门同心协力或功能. 提供客户服务的供应链基本上属于两个功能区营销和物流. 协同融合了坚实的销售和物流功能要充分发挥潜力改善服务[5-7]. 但是,这种协同营销/物流一体化可能需要支出大量的管理和财政资源. 常常,彻底改变传统的工作方法和要求. 目前,国内知之甚少(intrafirm)行为,可能影响积极协同营销/物流一体化 还是带来益处可能与这些可观的投资. 总之,企业应当做什么,推动营销/物流协同整合? 什么是潜在的收益? 针对这些问题,本文通过研究机构之间的关系的评价和奖励制度、跨职能协作、 有效营销/跨一体化物流、分销服务的表现.