UC知道敬请达人帮我翻译一下
来源：百度知道 编辑：UC知道 时间：2024/06/19 01:03:16
工商管理学院2003级工商管理专业
指导老师：爱华
摘 要 中国是世界玩具最大生产国。中国现有玩具企业6500多家，制造了全球70%左右的的玩具，平均每年内销量达100亿元人民币，外销量达500多亿元人民币。2001年该行业的从业人员数量占全国就业人数的0.63‰，玩具制造业为中国解决了大量人员的就业问题，在国民经济发展中占有重要的地位。随着经济全球化的不断发展，我国的玩具产业面临新的机遇与挑战，而缺乏自有品牌、产品附加值低、分销渠道混乱等一直是困扰我国玩具业的重要问题。
本文结合现代营销理论知识，通过对目前我国玩具市场的生产、销售的情况调查，对市场需求的分析研究以及对现有玩具分销渠道及其部分成员的分析比较，理清目前我国玩具市场的状况，并通过分析，针对性的提出整合玩具分销渠道的建议。
关键词：分销渠道 玩具 玩具市场 渠道整合
Toy market retailing channel analysis
The business management institute 2003 level of business management specialized instruct teacher: Loves China
Abstract China is the world toy biggest producer country.Chinese Existing Toy Enterprise more than 6500, have made global 70% about the toy, the average sells internally the quantity to amount to 10,000,000,000 Yuan every year, the for sale abroad quantity amounts to more than 500 hundred million Yuan.In 2001 this profession jobholders quantity accounted for the national employment population 0.63 ‰, the toy manufacturing industry has solved the massive personnel's employment problem for China, held the important status in the national economy development.Along with economical globalization unceasing development, our country's toy industry faced with new opportunity and challenge, but lacks the innate brand, the product added value low, retails the channel chaotic and so on always is puzzles our country toy busine