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来源:百度知道 编辑:UC知道 时间:2024/06/04 08:31:13
寻找供应商 Negotiation Purchasing Channel Order Time Payment
Small Yards  船厂对主要大的产品,如主机、付机、锅轮、舵机,其采购的List已经相对固定,而对于AL这一类的二类产品,其采购行为取决于销售人员的介绍以及同行业中使用的经验。相比较而言,Small Yards根据同行业使用经验和推荐采购的情况占60%左右
 小船厂没有太多的造船经验,对相关船舶设备的认识比较浅,前期的销售导向非常重要 因为两地民营企业占多,所接船的价格往往低于市场价格3成或4成,所以价格便宜的设备是这些船厂的首选。  由于这类民营企业的资金大多数是自筹资金,如果接到船是外国船东的活,他们必须通过有进出口代理权的机械进出口公司代为采购,则进口产品可以享受免税;如果接到的船是国内船东,采购像AL这些进口产品则需要加17%的增值税和10%的进口税,这无疑对这些企业采购AL的产品设置了障碍。
 另有部分Small Yards 通过配有组装模块工厂的代理商采购
 少量直接找长家采购 由于这些Small Yards 管理水平低,订购设备的计划没有被组织得很好,一些初次造船的企业,往往是船造到哪里,设备就购买到哪里,缺乏稳定而周密的生产和采购计划。  支付方式多采用T/T,Q/T,对支付预付款非常反感,对于L/C的支付方式不熟悉,较抵触
 这些船厂自筹资金,比较讲究资金周转率,所以周期较短,一般三个月左右
现有客户 有成熟的产品采购List,有 N/B Project时,一般会从以往采购的供应商中比较其总体服务而定。AL也会对现有客户的新船进行跟踪 采购价格已有一定的谈判标准 委托长期合作的代理商 生产有计划,对AL的供货周期比较熟悉 对L/C较能接受
需要采取的销售策略 见Promotion(Page 29) 见 Price (Page 21-22) 见 Sales Mode (Page 27) 见 Delivery Time(Page 23)
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Seeks supplier Negotiation Purchasing Channel Order Time Payment
Small the Yards  shipyard to the main big product, like the main engine, the auxiliary engine, the pot wheel, the servo, its purchase List already relatively was fixed, but regarding AL this kind of two kind of products, its purchase behavior was decided the experience which used in the sales personnel's introduction as well as the same profession.Compares says, Small Yards acts according to the same profession use to experience and recommends the purchase the situation to occupy 60% about
 small shipyard not too many shipbuilding experience, quite is shallow to the correlation shipboard equipment understanding, the preliminary sales guidance is extremely important because two place private enterprises occupy much, meets the ship the price often to be lower than the market price 30% or 40%, therefore the price cheap equipment is these shipyard first choice. Because this kind of private e