UC知道急！英文翻译。英文学得好的，不会觉得难！多谢！多谢！
来源：百度知道 编辑：UC知道 时间：2024/05/17 01:52:15
For branding strategies to be successful and brand equity to be created, consumers must be convinced that there are meaningful differences among brands in the product or service category. The key to branding is that consumers must not think that all brands in the category are the same. Thus, establishing a high level of brand awareness and a positive brand image in consumer memory——in terms of strong, favorable, and unique brand associations——produces the knowledge structures that can affect consumer response and produce different types of customer——based brand equity.
Brand Awareness:
Brand awareness consists of brand recognition and brand recall performance. Brand recognition relates to consumers ability to confirm prior exposure to the brand when given the brand as a cue. In other words, brand recognition requires that consumers can correctly discriminate the brand as having been previously seen or heard. For example, when consumers go to the store, is it the case that the
Brand Awareness:
Brand awareness consists of brand recognition and brand recall performance. Brand recognition relates to consumers ability to confirm prior exposure to the brand when given the brand as a cue. In other words, brand recognition requires that consumers can correctly discriminate the brand as having been previously seen or heard. For example, when consumers go to the store, is it the case that the
对于品牌战略是成功的品牌资产,以创造 消费者必须深信有有意义的不同品牌的产品或服务类别. 关键是品牌,消费者千万不要以为所有品牌的类别是相同的. 因此,建立一个高层次的品牌意识和积极的品牌形象,在消费者的记忆--从强劲 有利 而独特的品牌协会--产生的知识结构,从而影响到消费者的反应,产生不同类型的顾客--根据品牌资产. 品牌认知度:品牌认知度由品牌识别与品牌回忆成绩. 品牌知名度与消费者的能力,以证实事先暴露给品牌当有了品牌作为一个线索. 换言之,品牌知名度要求消费者能够正确区分品牌由于先前已经看到或听到. 举例来说,当消费者去商店里 莫非他们能够认同的品牌之一,它们已 被曝光? 品牌召回涉及到消费者的能力,取出了品牌的记忆,当考虑产品类别, 需要履行的类别,或者购买或使用情况作为线索. 换句话说,品牌回忆要求消费者产生正确的品牌记忆,只要有相关线索. 举例来说, 记得Kellogg的玉米片,将取决于消费者的能力取出品牌想到的谷物 类或究竟吃早餐,或吃零食, 无论是在商店里(选购),在家(在做出消费选择),或在何处. 如同大多数信息是记忆 人们一般容易承认一个品牌要比人们回忆,从记忆中. 相对重要性品牌回忆和认可,将取决于在多大程度上消费者做出产品相关的决策; 品牌出席与否. 举例来说,该产品的决定是在商店里 品牌识别可能更加重要,因为品牌其实是实际存在的. 外面的卖场或在任何情况下,品牌是没有出席,但在另一方面, 也许是更重要的是,消费者能真正记得,品牌的记忆. 基于这个原因,品牌召回关键是服务和网上品牌: 消费者必须积极寻求和品牌,因此可以检索它从记忆的适切性.
加到100分可能有人会用手来译,呵呵.