翻译 短文.

来源：百度知道 编辑：UC知道 时间：2024/05/27 18:05:37
广告强度的概念不仅包括电视广告的播放次数，频率等,还应该包括，广告的设计，公益性等, 因此,可以从公益的角度来提高广告的市场效果.
那么广告效果的确切含义是什么呢? “广告效果”可以分三个层次进行理解:第一层次，指广告信息传通的程度;第二层次，指受众个体接收信息后，在感情、思想、态度和行为等方面发生变化，进而使广告主的商品销售成绩发生变化;第三层次，指广告传播对社会整体的作用，如广告对青少年的影响，广告对社会文化的影响，广告对人们的生活方式，风俗习惯，人际关系的影响等等。本文所涉及的广告效果侧重在第一层次和第三层次上的理解，指广告主通过广告传播活动，使多少受众接收了多少信息量，即指广告信息传通的程度。和对受众的影响作用．

广告可以分为理性和感性广告两种,两种手段都有可能使消费者建立积极的品牌态度，在一定条件下导致购买行为。 情感广告影响消费者的认知。首先,在消费过程中，消费者的购买行为并不总是认知的直接结果，其中相当一部分与人的情感因素相关。其次 ，情感广告更容易引起消费者的注意和记忆。第三 ， 情感广告能更好的突出品牌个性。最后 ，情感广告可提升产品的形象。

Advertising strength of the concept includes not only the television advertising broadcast frequency, frequency, etc., should also be included, advertising design, public welfare, and so can the public good from the perspective of improving advertising effect on the market.

Then the advertising effect is the exact meaning of what? "Advertising" can be divided into three levels of understanding : the first level, Advertising refers to the transmission of information; The second level that the individual receiving the information the audience, the feelings, thoughts, attitude and behavior changes have taken place, thereby enabling advertisers the value of sales changes. The third level, advertisement dissemination of the whole community, such as advertising influence on youth, advertising on the social and cultural impact Advertising on people's way of life, customs, human relationships and so on. We consider the effect of advertising focused on the first l