UC知道急要跪求，汉译英的翻译，在线等呀~
来源：百度知道 编辑：UC知道 时间：2024/05/26 23:42:19
摘要
以演艺界、体育界为主，越来越多的知名人物频繁参与广告活动中，利用自身的社会知名度和个性魅力充当企业或产品的形象代言人，有助于引发受众的注意、兴趣和购买欲，同时进一步提升了企业和产品以及该名人的社会形象力。但是，当某些名人与广告不相和谐，或过度失控、泛滥，甚至有虚假、误导嫌疑之时，名人广告的负面效应也会更加放大，甚至引出连锁的不良反应。
关键词 名人，广告，名人效应，负面效应
The performance, the sports primarily, more and more many well-knowncharacters frequently participate in the ad campaign, uses own socialwell-knownness and the individuality charm acts as the enterprise orthe product vivid spokesman, is helpful to the initiation audiences'attention, the interest and the purchase desire, simultaneously hasfurther promoted the enterprise and the product as well as thiscelebrity's social shape . But, when certain celebrity and theadvertisement are not harmonious, or excessively out of control, is inflood, even has, when falsely the misleading suspicion, the celebrityadvertisement negative effect also can even more enlarge, even drawsout chain-like not good responded.
关键词：名人Celebrity
广告Advertisement
名人效应Celebrity effect
负面效应Negative effect