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In China, the growing prosperity of economy has brought improvement of the citizens' living standard. Tourism, a kind of recreation consuming, has developed rapidly, too. Meanwhile, the fast development of economic integration and regional economization is becoming more and more important to China, whose market economy is being gradually completed. The operation environment of travel agency, which is the main body of tourism business, has taken a series of changes under the trend of fast development and globlization. These changes will no doubt bring great opportunities to the development of the whole business. However, coming along with opportunities, problems about the challenge of China's travel agencies in aspects like talents, brand, market, operation have also emerged, due to the behindhand traditional business method of the agencies when faced with a market rapidly opening-up. This article aims at particularizing some shortages and finding solutions to them through an