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With the global economic development, advertising, a cross-cultural transmission, excessive advertising works combines the cultural diversity of our country, there advertising, cross-cultural phenomenon, which include horizontal transmission, vertical integration, integrated three ways. However, due to cultural differences brought about by the people understand the differences in cross-cultural advertising, it is very difficult to achieve the desired results, and the emergence of a large number of affected advertising, the effects of neglect and localization Vulgarization advertising, and the traditional culture is contrary to the Cross-Cultural Advertising Communication emerging issues, Therefore, in carrying out cross-cultural advertising should fully consider advertising should respect the feelings of localized advertising, can not ignore the cultural differences, to traditional national culture should be the primary consideration, the realization of integrated, foster cross-cult