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Based on our open advertisement for an object of study, analysis be open examples of the types of advertising and its advantages and disadvantages. Analysis of the domestic outdoor advertising the current situation and existing problems, summarized the open advertisements in the visual communication design factors that should be considered in its visual and creative elements, that the media forms of creativity, innovative image and the shape of the innovative, creative writing, the color of creativity, The text of these creative elements of the overall mix, We hope that this paper will open relevant advertising practitioners to provide the basis for design and a guide for practice.