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The success or failure that the retailer manages depend on the choice of the shop location to a great extent, how the retailer chooses the key that a good commercial network is an enterprise. So, must carry on deep research to the retailer, and combine enterprise's own nature , condition , characteristic ,etc. and carries on rational site selection in different situations and manages to improve the market competitive power scientifically. And the importance that a subject select site from the retailer, from the flow of passengers, traffic, geography, competition, municipal construction plan ,etc. influence the factor of selecting site, and deepen and study the situation of commercial circles and model analysis of commercial circles and some tactics analysis that enterprises select site and should be considered systematically, thus do a discussion to the site selection of the retailer. Retailer choose one fine commercial network, can success after being