帮忙翻译一下,拿来写论文,要人工的,谢谢!!

来源:百度知道 编辑:UC知道 时间:2024/06/20 08:11:13
21世纪是品牌角逐的世纪,品牌已经超越了管理,人力,技术,资金等,成为企业的核心资源。中国企业近几年来已经开始了品牌建设的步伐,涌现出了一批如海尔、联想这样的国际知名品牌,但多数国内企业还是由于起步晚,底子薄,缺乏经验,再加上近些年来,逐步适应了中国环境的洋品牌大有吞并中国市场之势。在激烈的市场竞争面前,本土品牌明显处于劣势,出现了自生自灭或被外资收购的现象,从而暴露出在品牌建设和维护上的很多问题。本文从品牌对企业的重要作用的理论入手,运用理论结合实际的方法,通过对中国企业品牌建设现状的分析,举出其不足之处,并相应地提出对策。希望中国企业的决策者和经营者能从中得到一定的参考,选择适合自己企业的品牌营销策略,从而在品牌建设上尽量少走一些弯路,增强企业实力。

The 21st century is a brand stood for the century, has gone beyond the brand management, human resources, technology, capital, become a core resources. Chinese enterprises in recent years have begun brand building, a number have emerged as Haier, Lenovo such internationally renowned brands, but the majority of domestic enterprises or a late start and a weak foundation, the lack of experience, In addition, in recent years, gradually adapting to the environment of the Chinese foreign brands intention market trend. In the fierce market competition, local brands at a disadvantage obviously, there to fend for themselves, or foreign acquisition, thus exposes the brand building and maintenance of many problems. Based on the brand a major role in the theory of the use of the theory with practice, Chinese enterprises of the status of the brand, to cite its shortcomings, and the corresponding responses. Chinese enterprises in the hope that policy makers and operators can be useful. choose the