帮忙翻译一下,拿来写论文的,要人工的,谢谢!!

来源:百度知道 编辑:UC知道 时间:2024/05/23 18:55:36
21世纪是品牌角逐的世纪,品牌已经超越了管理,人力,技术,资金等,成为企业的核心资源。中国企业近几年来已经开始了品牌建设的步伐,涌现出了一批如海尔、联想这样的国际知名品牌,但多数国内企业还是由于起步晚,底子薄,缺乏经验,再加上近些年来,逐步适应了中国环境的洋品牌大有吞并中国市场之势。在激烈的市场竞争面前,本土品牌明显处于劣势,出现了自生自灭或被外资收购的现象,从而暴露出在品牌建设和维护上的很多问题。本文从品牌对企业的重要作用的理论入手,运用理论结合实际的方法,通过对中国企业品牌建设现状的分析,举出其不足之处,并相应地提出对策。希望中国企业的决策者和经营者能从中得到一定的参考,选择适合自己企业的品牌营销策略,从而在品牌建设上尽量少走一些弯路,增强企业实力。

The 21st century were the brand contention century, the brand had already surmounted the management, the manpower, the technology, the fund and so on, became the enterprise the core resources.Chinese Enterprise already started the brand construction step in the last few years, emerged one group of like Haire, associated such international well-known brand, but most domestic enterprises because started late, the background was thin, lacks the experience, in addition recent year, gradually adapted the Chinese environment ocean brand to have greatly annexes potential of the Chinese market.Front the intense market competition, the native place brand is in the inferiority obviously, appeared has run its own course or by the foreign capital purchase phenomenon, thus exposed in the brand construction and maintenance very many questions.This article from the brand to enterprise's vital role theory obtaining, the utilization theory union actual method, through to the Chinese Enterprise b