UC知道急求翻译~！只求人工翻译，采用的奖励25QB
来源：百度知道 编辑：UC知道 时间：2024/06/16 07:02:04
内容如下：
现代经济是品牌经济，从产品设计到生产流程设计，从企业的战略管理到形象管理，从对客户需求的全面的人文化服务到对企业团队精神的全面文化建设，都充满了品牌的力量。品牌是市场经济的通行证。品牌成为企业引导顾客识别自己，并使自己的产品与竞争对手区别开来的重要标志，它是比企业产品更重要和更持久的无形资产，也是企业的核心竞争力所在。我国市场经济建设刚上轨道，我国服装中低档品牌企业在迅速发展的同时在生产及管理方面也存在较多的问题，这也直接影响了品牌竞争力的提高。这集中表现在企业经营者素质偏底、产品定位模糊及产品缺乏自主创新性。本文在阐明我国服装中低档品牌的目前现状及存在问题的同时，分析我国服装中低档品牌经营的不良现象并找出突围的条件，着重研究我国服装中低档品牌突围的战略求变和品牌文化价值提升的两个步骤，并结合我的毕业设计品牌策划思路，从款式设计到品牌策划的视角和立场去探讨、观察我国服装中低档品牌的各项问题，并借鉴服装品牌先进的营销传播理论与推广经验，希望为我国服装中低档品牌企业的品牌竞争力的提升提供新的发展思路。
关键字：服装；品牌；竞争力
The modern economy is a brand economy which involves the design of product and production process, the management of enterprise’s strategy and corporate image, and the all-round knight service according to customers’ demand and the comprehensive cultural construction of corporate team spirit. All of these are full of brand strength and brand has been the access to the market economy. Brand is a guide for customers to realize themselves and an important sign distinguishing one’s own brand from its competitors’. The brand is the intangible asset which is more important and more lasting than corporate products and it has also been enterprise’s core competitive strength. China’s market economy construction is just on the track, and in Chinese rag trade the medium-grade as well as low-grade brand enterprises are developing fast; however, it also appears many problems on production and management, which decelerate the enhancement of competitive strength of brand. The lower quality of prop