好心人帮我翻译一下吧,中译英,时间紧迫来不及了。

来源:百度知道 编辑:UC知道 时间:2024/06/05 19:37:55
新疆乳业,一方面,受到本身实力、规模的限制,缺乏规模、成本和地源优势,很难进行区域扩张;另一方面,竞争产品数量增加,大品牌的不断进逼,市场环境不断恶化,影响到企业的生存,可以用这样一句话来概括:前有敌人阻击,后有敌兵追赶,内忧外患同在。
做为全力打造新疆牛奶第一品牌的麦趣尔乳业,就要审时度势,乳业选准市场突破口,以巩固疆内乳业为基础,拓展疆外区域市场为重点。疆内乳业重点在于奶源管理和生产管理,使之成为销售/市场体系、专业人员的复制基地,在产品品种上进行更有力的开发,在口味、功能、面对的消费群体上进行更细致的划分,并保持企业在高端奶市场的地位。全力满足拓展疆外市场的相关需求,开发奶酪等干奶制品,以液态奶的纯正香浓口味及功能奶等打入疆外市场,以点带面发展区域市场。加强营销队伍的建设,提高营销队伍的执行力,提升营销手段和营销创新能力,强化企业的市场宣传能力,积极提升企业的品牌运作能力,通过企业品牌的树立来赢得市场。提高企业的物流保障能力和产品品质保障能力,运用地区优势积极开扩疆外市场。针对核心市场加快段保期保鲜奶的市场开发和干乳产品的市场精细化运作,并形成企业在核心市场的优势避垒。

Xinjiang dairy industry, on the one hand, by our own strength, size restrictions, the lack of size, cost, and to the resources and advantages, difficult for regional expansion; the other hand, the increase in the number of competing products, the brand continuously pressed on, the market environment has continued to worsen, affect the survival of the enterprise, can use such a word to sum it up : to stop the enemy before, a soldier chased after, with the internal and external problems. As Xinjiang has made great efforts to build brand milk first Mai Fun Fall dairy industry, it is necessary to analyze the situation, select markets dairy industry breakthrough, Xinjiang to consolidate within the dairy industry as the foundation, expand Xinjiang regional market focus. Xinjiang within the dairy industry focused on the production of milk resource and management, and management, so that they become a sales / market system, Professional reproduction base of the product varieties for a more