求英文论文一篇~~~！

Is there a shortcut for building brands, expanding distribution networks and attracting the ever-increasing numbers of young consumers? This has always been the question for companies eager to make the most of every yuan spent. If such shortcuts do exist, carefully crafted partnerships with other companies could be one of them.

Branding is considered a pivotal task for any company. And changing consumers' perceptions, especially building high-end brands, is never an easy task. Some companies resort to extensive advertising campaigns. Some rely on the glamor of celebrities. But sometimes partnership with other high-profile brands is the most effective method.

Consumers tend to choose a series of products to reflect their social status. A few years ago, some Chinese consumers defined luxury as drinking Remy Martin Louis XIII, using a Zippo lighter, holding a Louis Vuitton handbag and wearing a Prada suit. Such psychology provides a shortcut for lesser-known