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来源：百度知道 编辑：UC知道 时间：2024/05/16 14:53:34
直销是无店铺销售一种形式。传统的营销渠道一般是通过商店将产品销售给消费者，称为“有店铺销售”。这种销售方式的优点是销售地点比较固定，便于消费者购买，销售量也较大。于是无店铺销售（non －store retailing ）方式产生了。
直销在中国的发展尚有一定障碍，只有解决这些问题，才能保证其顺利发展。在直销发展初期，一些不法之徒，利用该方式进行买空卖空，或出售一些看不到实物的商品及劳务，使得消费者蒙受各种程度的损失。在此背景下，中国直销经济政策与法律建设正面临全新课题与快速建设问题。2004年底，在八大直销巨头的呼声中，直销法正式出台，在中国的直销市场引起了不小震动。
关键词：直销 传销 直销法 直销市场
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The direct sale is the non- shop sells one kind of form. The traditional marketing channel generally is gives through the store the product sale the consumer, is called "has the shop sale". This kind of sales way merit is sells the place quite fixedly, is advantageous for the consumer to purchase, the sales volume is also bigger. Thereupon the non- shop sale (non - store retailing) the way produced. The direct sale still had the certain barrier in China's development, only has solves these problems, can guarantee its smooth development. In the direct sale development initial period, some illegal people, use this way to carry on speculate, or sells some blind material objects the commodity and the service, enables the consumer to suffer each kind of degree the loss. Under this background, the Chinese direct sale economic policy and the legal construction is facing the brand-new topic and the fast construction question. 2004 year's end, in eight big direct sales gian