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来源：百度知道 编辑：UC知道 时间：2024/05/16 14:50:32
Asset specificity
Physical assets do not play a major role in this low-technology industry, as distribution in the European market is organised through distributors. The specific assets mentioned (market research, design, branding) concern mainly marketing activities. The identification of the right design for a specific segment in the market is key for success (fashion, lifestyle, taste, income). The initiative to find the right design for the target market can be taken by the buyer, the supplier or both. When the buyer takes the initiative he conducts market research, prepares the product design, forwards the design to the manufacturer and distributes the product to the intended market. The distribution function also includes branding. The costs involved in these activities are highly “market specific” for the wholesaler. However, they are not “transaction specific” as the outcome of these investments is used to realise transactions with many business partners (retailers). In c
Physical assets do not play a major role in this low-technology industry, as distribution in the European market is organised through distributors. The specific assets mentioned (market research, design, branding) concern mainly marketing activities. The identification of the right design for a specific segment in the market is key for success (fashion, lifestyle, taste, income). The initiative to find the right design for the target market can be taken by the buyer, the supplier or both. When the buyer takes the initiative he conducts market research, prepares the product design, forwards the design to the manufacturer and distributes the product to the intended market. The distribution function also includes branding. The costs involved in these activities are highly “market specific” for the wholesaler. However, they are not “transaction specific” as the outcome of these investments is used to realise transactions with many business partners (retailers). In c
资产特殊性
实物资产并没有发挥重大作用,在这种低技术产业,为分布在欧洲市场是主办透过经销商.特定资产(包括市场研究,设计,品牌) ,主要关心的营销活动.确定合适的设计方案,具体部分,在市场上是成功的关键因素(时尚,生活方式,味道收入) .主动寻找合适的设计为目标市场,可以采取由买方,供应商或两者兼而有之.当买方主动与他进行市场调研,准备在产品设计中,远期设计,制造和分销产品的销售市场.分布函数,还包括品牌.所涉及的费用,这些活动是非常"特定市场"为批发商.不过,他们也不是"特殊交易"的结果,这些投资是用来实现交易与许多商业伙伴(零售商) .相比之下,这些费用将高交易特定厂商,在发展中国家,由于选择性和排他性都是预先规定的条件,批发商,代理商,并在出口市场上.为了规避这个问题,直接进入可以考虑.然而,资源是必要措施,使这项建议是否可行.中间溶液(剂) ,是没有吸引力的,因为他们将垃圾投入资源,在市场研究,如果销售(委员会) ,也没有保证.