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来源:百度知道 编辑:UC知道 时间:2024/06/17 18:51:43
【摘 要] 目前甘肃省电力公司金昌分公司电力市场营销中存在的问题:对中国的电力市场形成和发展,电力市场营销的目的和意义做了简单的介绍,针对金昌供电公司的具体情况,细分电力市场,进行SWOT分析,力图做到详尽周密, 在分析的基础上,提出应采取的营销策略。
[关键词] 电力市场营销;SWOT分析;营销策略

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At present in the Gansu Province electric power company Jinchang Subsidiary company electric power market marketing exists question: Formed to China's electric power market with the development, the electric power market marketing goal and the significance has made the simple introduction, in view of the Jinchang Electric power company's special details, the segmentation electric power market, carried on the SWOT analysis, tried hard to achieve exhaustively thorough, in the analysis foundation, proposed should adopt marketing strategy.