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Selling growth is the thing that small and medium-sized enterprises care about most, all means that they adopt are for promoting the direct growth selling. But these enterprises are really too simple, too extensive to the application of the marketing method, they regarded as way that become effective immediately, result but continuation that the damage is sold increases often, having formed the selling bottleneck that can't be broken through finally, enterprises are at a loss what to do, fall into the condition of vicious circle. Marketing management is a core of sale, only set up good management foundation, sell and get lasting growth. This text has introduced the marketing management state of dairy products Co., Ltd. of Yan's source of students, the marketing management of dairy products Co., Ltd. of Yan's source of students has been analyzed in an all-round way, have summarized the characteristic of marketing management of dairy products Co., Ltd. of Yan Sheng Yuan,