UC知道请帮忙翻译 不要用机器人翻谢谢。
来源：百度知道 编辑：UC知道 时间：2024/05/15 15:50:47
Recently, I spoke to an industry forum about travel trade advertising and why it works. The premise of my speech was that for the most part, it doesn't! You see, most of the dollars spent on travel trade advertising are a complete waste of money. Why? Most travel trade advertising is too consumer focused. Many advertisers make the mistake of thinking that the features and benefits that appeal to consumers will appeal to travel agents as well. In fact, agents are much more interested in what a given product will do for their business, and how it will affect the satisfaction of their customers. Travel agents are your sales force; not your ultimate consumer. This means their wants and needs are quite different. Think about it. Consumers tend to look for deals; they want the most travel for the least money. Travel agents want to make these consumers happy, but they need to sell products that earn big commissions or they'll be out of business. If you try to use the same message to r
最近, 我与产业论坛讲了话对旅行商业做广告和为什么这有效。我的讲话前提是那很大程度上, 它doesn't! 您看见, 大多美元花在商业做广告是完全浪费金钱的旅行上。为什么? 多数旅行商业做广告是太消费者被聚焦。许多登广告者犯错误认为, 喜欢消费者的特点和好处将喜欢旅行代理人。实际上, 代理是对什么一个指定的产品将做为他们的事务, 并且怎样感兴趣它将影响他们的顾客的满意。旅行代理人是您的销售人员; 没有您的最终消费者。这意味着他们要并且需要是相当不同的。考虑。消费者倾向于寻找成交; 他们想要多数旅行为最少金钱。旅行代理人想要使这些消费者愉快, 但他们需要卖赢得大委员会或they'll 是在事务外面的产品。如果您设法使用同样消息到达代理和消费者, 机会是, you'll 呼吁对两者都不。是成功的在做广告, you've 知道什么您的顾客要听见和然后交付它。That's 为什么E. James ・White Company 委任一项研究以Plog 研究确切地发现什么旅行代理人是最感兴趣。第一信息来了作为没有惊奇。83% 代理认为他们想要旅行商业做广告具体地被瞄准对他们。采取任一个典型的消费者假期广告。You'll 看见他们倾向于以大包裹为特色以小价格。从agent's 透视, 这是直接岔开。他们can't 挣金钱卖便宜的包裹。但是, 一名聪明的登广告者能采取同样包裹并且指挥它在贸易由突出代理能赢得的委员会, 与所有添加机会一起每假期提议。这送代理非常另外信: 假期销售提出机会赢得真正的金钱。