UC知道高手帮忙翻译关于【市场营销】的论文英文摘要★高分悬赏
来源：百度知道 编辑：UC知道 时间：2024/05/15 19:49:32
摘要
在国内的护肤品市场，最初的营销模式就是在商场或店铺内设立专柜，直到有雅芳、薇姿这样的国际品牌带着其独特的营销模式走进中国市场，我们才开始注意到护肤品的营销模式的重要性。然而有许多护肤品牌并不是因为其产品质量不好而退出市场，而是因为其没有形成一种完善的、适合自己产品的营销模式来支撑其发展。
本文旨在研究如何为一种护肤品寻找其最佳的营销模式组合，培育自己的核心竞争力，使消费者关注、了解、接受并对品牌产生忠诚度，以实现护肤产品生命周期的延长。
本文通过结合理论与实际，从目前的护肤品市场和消费者需求因素出发，结合护肤品市场已有的主要营销模式，找出其中存在的问题并提出解决方案。预测未来护肤品市场的发展趋势，突破传统的营销模式，大胆设想出新的营销模式。没有一种营销模式是最完美的，但符合护肤品本身属性的营销模式就是最佳的。
The skin care products in the domestic market, is the first marketing model shop at the mall or the establishment of a special counter until Avon, Wei-tzu such an international brand with its unique marketing model into the Chinese market, we started noticing skin care Commodities of the importance of marketing mode. However, there are many skin care brand is not because the poor quality of their products and withdraw from the market, but because its not form a complete, and its products suitable for the marketing mode to support its development.
This paper seeks to explore ways to find a skin care marketing its best model portfolio, cultivating their own core competitiveness, so that consumers concern, understanding, acceptance and brand loyalty generated, in order to achieve the life cycle of skin care products extension.
In this paper, through a combination of theory and practice, and skin care products from the current market and consumer demand factors starting with