UC知道那位高人给我翻译一下，急！
来源：百度知道 编辑：UC知道 时间：2024/05/21 07:07:19
随着运输市场的建立和发展，曾是客运市场运输主力的铁路旅客运输受到了来自快速发展的公路客运、民航的强烈挑战，铁路部门也正在进行一系列大刀阔斧改革，取得一定实效。但未真正触及各个层面，长期计划体制禁锢很难立即应对灵活的市场变化。在这种情况下，本文作者将三年来所学的专业知识及现场工作一些经验进行了系统的整合和联系，针对如何增强铁路运输企业的市场竞争能力，提高经济效益，增加企业活力，使之能够适应市场经济的发展提出自己肤浅的观点和建议，供有关部门参考。
本文第一部分介绍了铁路客运市场营销的概念和开展客运营销工作的重要性。在第二部分中根据运用统计数据、参考有关调研文章对当前铁路客运市场营销的形状进行分析。并在第三章针对分析的结果，从营销机制、营销观念、营销产品质量和营销手段四个大方面提出了个人对目前铁路运输市场营销策略的见解，以提高铁路客运的市场竞争力。
With the transportation market, the establishment and development were the main passenger transport market in railway passenger transportation by road from the rapid development of the passenger terminal, the Civil Aviation strong challenge, a series of railway departments is also in progress drastic reform, and achieved certain results. But not really touch on all levels, long-term plans for institutional detained immediately respond flexibly to the changes in the market. In such circumstances, the author of this article will be three years most of the expertise and experience of some of the work carried out at the scene of the system integration and linkages, in view of how to enhance rail transport their market competitiveness, enhance economic efficiency, increase the vitality of enterprises so that they able to adapt to the market economy to the development of their own superficial views and recommendations for the government's consideration.
This paper introduced the