跪求一篇论文的翻译

来源:百度知道 编辑:UC知道 时间:2024/05/10 13:20:50
1984年,张瑞敏由青岛市原家电公司副经理出任青岛电冰箱总厂厂长。他确立了“名牌战略”思想,带领员工抓住机遇,加快发展,创造了从无到有、从小到大、从弱到强的发展奇迹。21年来,海尔集团已由一个亏空147万元的集体小厂,发展成为2005年全球营业额1039亿元的中国第一品牌,并在全世界获得越来越高的美誉度。
管理
在管理实践中,张瑞敏将中国传统文化精髓与西方现代管理思想融会贯通,“兼收并蓄、创新发展、自成一家”,创造了富有中国特色、充满竞争力的海尔文化。从“日事日毕、日清日高”的OEC管理模式到每个人都面向市场的市场链管理,张瑞敏在企业管理上的不断创新赢得了世界管理界的高度评价。
组织
张瑞敏对于组织的运作是超乎寻常的热情与关注。他的海尔创造了OEC管理法(Overall every control and clear):全面地对每人、每天、每件事进行控制和清理,“精细化,零缺陷”。
自信
张瑞敏才思敏捷,博学多才,人称“儒商”。他对待成就的哲学是:“永远战战兢兢,永远如履薄冰。”他创建的海尔文化使五万海尔人迸发了极大的活力。张瑞敏自称读了不少书,是企业家中少有的“饱学之士”。自称还写得一手好文章,逻辑严谨,文字颇佳。“海尔是海”——张瑞敏曾以此为题著文。外界评论,海尔到美国去风险太大,张瑞敏则回应,"如果不去风险更大!"
张瑞敏和他的同事们已经把一个集体企业变成国际知名的跨国企业,使中国在世界市场舞台上有了真正优良的企业形象,并且,他们还在以持续的创新丰富这种形象,为振兴民族工业做出更大的贡献。

1984, Zhang Ruimin from Qingdao City, vice president of home appliances company as director of Qingdao Refrigerator Factory. He established the "brand strategy" thinking, and lead the staff to seize the opportunity to speed up development, creating from scratch, from small to large and from weak to strong miracle of development. Over the past 21 years, Haier Group has grown from a deficit of 1.47 million yuan collective small factories, the development of a 2005 global turnover of 103.9 billion yuan, China's first brand, and growing in the world of high reputation.
Management
In the practice of management, Zhang Ruimin essence of traditional Chinese culture with modern Western management thought mastery, "making the innovation and development of Zichengyijia", and created a rich Chinese characteristics, with competitive Haier culture. "BI on the matter, the high-" OEC management model that everyone has the market-oriented market chain