force yourself down one's throats 什么意思？

RT``force yourself down one's throats 什么意思？请高人翻译
原句:
It's a white mans world out there. If you're going to make it, you got to show that you're better than any of them. You got to force yourself down their throats, make them need you. You got to be twice as good as any of them.
还有,The landing party was supposed lobe his command.里头那个"lobe"怎么翻译？

虽然不影响阅读，但就是想知道它们的确切意思。

force yourself down one's throats 什么意思？ yourself know yourself,appreciate yourself Know Yourself, Appreciate Yourself Save Yourself myself yourself please yourself express yourself force majeure attractive force