请高手翻译论文摘要,急!
来源:百度知道 编辑:UC知道 时间:2024/05/25 18:05:34
首先,本文阐述跨国公司本土化的概念,分析了跨国公司在华本土化的主要原因,讲述了其在中国本土化的发展进程。
其次,本文详细地分析了跨国公司在华实施本土化的主要战略,其中包括产品本土化,营销方式本土化,人才本土化,研发本土化等重要竞争战略并简要叙述了其对中国经济的正负面影响。
最后,探讨了中国本土企业面对跨国公司本土化的应对策略。
急用啊,谢谢啦~!
Along with economic globalization and China's accession to the WTO succeeds, China has become a global strategic many multinational companies and the fastest expansion in the most development potential markets in the world. Many large companies have invested in China have set up factories (in the world's top 500 have invested in China over 500), in the investment process, is the localization of many multinational companies to the Chinese market's highest goal. In order to better meet China's huge market demand, as well as adapt to a highly competitive market and accelerate the pace of localization in China has become the consensus of many multinational giants. China's domestic enterprises in the face of powerful transnational corporations, how should seek survival in the competition and development, and to the success of multinational companies learn from their localization strategy in the institutional innovation and successful experience, he is following China&