给高分，翻译

来源：百度知道 编辑：UC知道 时间：2024/05/14 19:41:09
不能说新旧媒体或者新兴媒体和传统媒体之间一定就是竞争和替代的关系，实际由于目标客户不一样，接收终端不一样，表现形式不一样，本质上新兴媒体与传统媒体之间一定是互动的关系。“互动”这个词用的非常准确，当然，要做好这个题目是非常具有挑战性的。如果互动做的好，或许我们能够共同把蛋糕做大，有双赢的结局。如果做不好，也许会两败俱伤。
例如手机媒体作为一个新兴的媒体，跟传统媒体不是竞争的关系，更不是替代的关系，而是互补，是延伸的关系。比如手机可以互动，很简单，比如看一个体育报道，可以通过手机投票，选择出我们所喜爱的体育明星。另外，手机还可以根据用户不同的需要，定向传播你所喜欢的球赛或者球员，比如说世界杯当中，大家比较喜好的球员的精彩镜头，我们可以通过手机再现出来

Can not say that the new and old media or new media and traditional media is definitely competition between alternative and the relationship between the actual target customers not the same as receiving terminals are not the same, not the same form, in essence, new media and traditional media must be interaction between the relations. "Interaction" with the word very accurate, of course, we must do a good job in this subject is very challenging. If the interaction done, and perhaps together we can make the cake, a win-win outcome. If done, may be a lose-lose.
For example, mobile media as an emerging media, not competition with the traditional media relations, not a substitute for the relationship, but rather complement each other is the relationship between the extension. For instance, cell phones can be interactive, very simple, for example, to see a sports reports, mobile phones can vote, choose our favorite sports stars. In addition, the phone also can be differen