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来源:百度知道 编辑:UC知道 时间:2024/06/05 23:48:52
南方电视台在境内外电视频道竞争激烈的广东电视市场上,已经初步树立了自己的品牌形象和公信力,成为与境外电视媒体竞争的一支生力军。都市频道是南方台粤语第一频道,城市化、本土化、通俗化是都市频道的主要特色,并成功建立《城事特搜》、《都市笑口组》等多个自办品牌栏目。在电视剧竞争激烈的黄金时段,都市频道仍能取得良好的收视,这离不开其特殊的节目编排策略。本文用文献分析、节目观察等方法,对都市频道节目编排现状、收视率及广州电视观众的收视特点,分析了都市频道节目编排的策略特点,总结其中的成功与不足,提出了相应的编排建议。

South the television station inside and outside the boundary in the television frequency channel competition intense Guangdong television market, already initially set up own brand image and power, becomes with a beyond the border television media competition new force. The metropolis frequency channel is south the Cantonese first frequency channel, the urbanization, the localization, the popularization is the metropolis frequency channel main characteristic, and the success establishes "City Matter Especially To search for", "Metropolis Smiles Mouth Group" and so on many to manage oneself the brand column. In the soap opera competition intense prime time, the metropolis frequency channel still could obtain the good reception of TV, this could not leave its special program to arrange the strategy. This article with method and so on literature analysis, program observation, to the metropolis frequency channel program arrangement present situation, the viewing rati